Fun LEGO Photo

Did you ever feel like this? It is hard to be plastic, and unloved. #Lego http://t.co/Lou7qmz — JJ Rohrer (@ascendlyJJ) August 6, 2011

Our New Tagline

After rebranding the company as Ascendly, which is a nice, but very generic name, the need for a tagline become clear. A good tagline can, in about second, tell someone new to the company just about everything they need to know about the firm. It can answer: What does the firm do? Why does the …

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Just Finished the First Season – Feedback was Good – Getting Ready for Next Five Years.

Last Thursday marked the completion of the first season of The Capital Lego Robot Club. Lisa, my spouse and occasional business partner, and I had tentatively decided to take the after-school-robot concept and expand it to more school districts, but we were also waiting for more formal feedback before emotionally committing ourselves. The feedback was …

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Operating Vision: Bringing social media to after-school education programs

So what is going on with Everybody Does Robots? Other than finishing up our first class (just two more sessions), I’m scheming about how to scale our efforts. I want to bring engineering confidence and competence to the kids of America, starting with the Kindergarteners. Ok – America is big, so how can I spread …

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